Sephora is a multinational retailer of personal care and beauty products. The project was carried out during the pandemic, when the world was in lockdown.
We used Unity to create a 3D playground for Sephora’s Hong Kong Brand Day, allowing media and VIPs to explore Sephora’s products by touring virtual rooms across the makeup, skincare, haircare, and fragrance categories. So I worked closely with a 3D artist to provide art direction for the elements that would appear in the playground, and built an interactive playground where users could log in through scrolling space, chat with other users in real time, answer questions to win special gifts, etc.