Illustration System


Bowtie is a Hong Kong-based virtual insurance company. I worked closely with their design and marketing teams for developing an illustration system to embellish the company website and was capable to build different scenes employing characters and props. These materials can be used for decoration, making promotional feeds on social media, and more.

An illustration system with 20+ characters, and 40+ props.

Bowtie owns two memorable brand colors, pink and blue, so we decided to contain two color schemes, and light and dark modes to enrich the visuals for a better combination.

I've also created an illustration guideline to help integrate the diversity of the illustration system, establishing different scenarios to demonstrate usage, and providing in-house designers with examples for future use.